Ill. Announces Launch of Homegrown By Heroes™

August 6, 2014

Illinois veterans soon will have the opportunity to leverage a national branding campaign to help market their farm products. The Homegrown By Heroes initiative, a product labeling program, will allow Illinois farmers, ranchers, and fishermen who have served or are still serving in any branch of the U.S. military to use a special logo on their agricultural products. Farmer training and education also are large components of the initiative, which will make informational resources available to veterans desiring to farm in the state.

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