December 31, 2014

by William C Bailey
Professor, Western Illinois University

There is growing consumer preference in the US for local foods. Defining local foods is a little elusive, but the key concept seems to be a desire to bring farmers and consumers closer together. In the process, the importance of food manufacturers, shippers, and retailers is reduced. This concept was addressed here five years ago when I mentioned the disinterest of major food processors, such as Bear Naked Cereal, to interact with consumers. In contrast, Kewanee based Country Morning Coffee, says, on its website, “We love to hear from you”.     Login or Subscribe to read the rest of this story.