•August 3, 2022•
By Jim Baumann
NP Guest Writer

Judging by some of the articles in industry-specific journals, many of the consultants and salespeople I’ve heard speak and my occasional toe in the water on LinkedIn, it’s safe to surmise that the literary works of Philip Broughton are alive and well.
What, you say you’ve never read him? You might not have, but I’ll bet you’ve read someone channeling him.
Broughton, a U.S. Public Health Service worker, devised a way to make anything sound impressive. He came up with three lists of 10 words. He called this his “Systematic Buzz Phrase Projector.”     Login or Subscribe to read the rest of this story.