A Perfect Match: Cinco de Mayo Meets ‘Taco Tuesday’
•April 28, 2021•
Cinco de Mayo gives people an opportunity to celebrate Mexican culture, throw a party, or at the very least, go out and indulge in Mexican food.
Cinco de Mayo is mistakenly believed to honor Mexican independence, but Mexico actually celebrates its independence in September. Cinco de Mayo commemorates the Mexican army’s victory over French forces at the Battle of Puebla under the leadership of General Ignacio Zaragoza during the Franco-Mexican war. A relatively minor holiday in Mexico, Cinco de Mayo has nonetheless become a global phenomenon.
Cinco de Mayo falls on a Tuesday this year. That means Cinco de Mayo coordinates perfectly with the observance of “Taco Tuesday®.” For the past 30 years, the “Taco Tuesday” trademark has belonged to Taco John’s, a Wyoming-based fast-food chain. However, the Taco Tuesday phenomenon has spread, and now Taco Tuesday is a weekly occurrence across the country, and a big marketing opportunity for many regional restaurants - not to mention a perfect chance for families to gather around the dinner table to enjoy some tacos.
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