After Increased Demand, New Gun Store Opens in Lovington
by Florence Hallford
Lovington Reporter
After selling firearms part time from his private residence, Ralph Zancha had to make a move if he was going to keep up with the increasing demand.
“Business had gotten so good we had to expand,” he explained. “It was get bigger or get out.”
Zancha did just that Saturday when his new store Zancha’s Guns and Ammo held its grand opening in downtown Lovington.
A steady stream of visitors crowded the store throughout the day, browsing the firearm selection. In addition to firearms, the store sells Garrett metal detectors and accessories and is an authorized Case Knife dealer.
Currently, Zancha works as a manager at O.K. Jobbers during the day while his daughter operates the store. He runs the store in the evenings and on weekends. He hopes that sales will continue to increase so he can leave his job and become full-time at the new location. He plans to promote the store through advertising and is holding a New Year’s Eve drawing. Names are entered into the drawing for every $100 spent. The winner will receive a Marlin 336.
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