•November 23, 2022•
Trends come and go, and that impermanence can make it hard to predict how certain times of year, including the holiday season, will play out. However, one notable trend in regard to the holiday season that has seemingly withstood the test of time is the popularity of Black Friday among holiday shoppers. But even that dynamic has shifted in the digital age. Though Black Friday remains a big day for retailers, in 2021 consumers spent more on Cyber Monday (the Monday after Thanksgiving) than they did on Black Friday (the day after Thanksgiving). According to the Adobe Digital Economy Index, consumers spent $10.7 billion on Cyber Monday in 2021. That’s nearly $2 billion more than consumers spent on Black Friday, when retailers made $8.9 billion in sales. GG229233