•December 20, 2023•

Riddle me this, grammarians: What do Amazon, Hulu, Citibank, Facebook, Macy’s, Lenovo, EBay and Android have in common?

Each of their corporate identities actually begins with a lowercase letter.

Yes, capital-challenged poet e.e. cummings must have had a hand in the creation of each corporation, despite his having died in 1962. I get it, having designed a couple of logos in my day: Not leading off with a capital letter can provide some visual balance.

But we in the news business capitalize all of them, whether they are at the beginning of a sentence or not. Why? I wasn’t sure an hour ago. But at least we’re consistent.

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