New $5M State Ad Campaign to Promote Masks as Virus Positivity Rate Hits 4 Percent
•August 5, 2020•
By Jerry Nowicki
Capitol News Illinois
COVID-19 cases are on the rise throughout the state and Gov. JB Pritzker is hoping a new $5 million state advertising campaign will help slow the spread of the novel coronavirus by encouraging use of face coverings.
Pritzker announced the campaign, which has the tagline “It only works if you wear it,” at the Illinois Emergency Management Agency Operations Center in Springfield. The governor said the costs are reimbursable through federal coronavirus relief funds.
Pritzker said the campaign will permeate “really every kind of medium that you can think of,” including “a good deal on social media,” cable, broadcast TV, Hulu, YouTube and many other platforms.
Pritzker praised a recent action by Springfield Mayor Jim Langfelder, who signed an order imposing fines for Springfield bars and restaurants flouting masking, social distancing and capacity restrictions. It also banned occupancy of standing areas at bars both inside and outside.
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