•July 15, 2020•
By Mike Brothers

Sullivan is spending $39,000 for a digital marketing campaign to bring in tourists, who may become residents, of the city.
Chamber and Economic Development President Linda Huber introduced Marketing consultant Cassie Yoder, who proposed a six month digital marketing plan to promote tourism in Sullivan.
By using a multi media digital approach to niche markets, Yoder told the council people who are attracted to Sullivan for tourism can be potential residents.
Huber went on to point out if five families moved into Sullivan as a result of the digital commercials it would pay for the contract.
That was based on the formula that each family generates an average $8000 income for the city.
“This is good for business and economic development,” Mayor Richard Glazebrook said, urging the council to approve Yoder’s proposed six month campaign.
Commissioner Peggy Hargis, noting this was the first she had heard of such a plan, requested the item be tabled for commissioners to further review details.     Login or Subscribe to read the rest of this story.