•July 5, 2023•
By Jim Baumann
NP Guest Writer

Last week we looked at how jargon can create roadblocks in our writing, how it can turn off or confuse readers.
This week, it’s all about ridding our writing of unnecessary words.
Again, this comes in the form of a letter to the staff I’m sharing with you.
As with jargon, unnecessary words make reading a slog. And we know online readers, at least, appreciate it when we get to the point. It’s demoralizing to learn how short readers’ attention spans are. In some cases, the average digital reader moves on before the point of the story is expressed.     Login or Subscribe to read the rest of this story.