•April 20, 2022•
By Jim Baumann
NP Guest Writer

Now that it’s officially spring, it’s time for some spring cleaning of my bloated email box.
I’m going to sift through some that aren’t infested with black mold and, by way of apology, publish some reader questions I’ve never gotten around to.

Bulls is in the playoffs?
Dave DeVries had been wrestling with sports team names and whether they should get a singular or plural pronoun.
He teaches a PR/crisis communication class in Northwestern University’s sports management program, which is perhaps why he employed “wrestling” in his question.
“I often correct students’ assignments to indicate a team is ‘it,’ not ‘they,’” he wrote. “My belief is that a team is a single unit, and thus a singular pronoun must be used.”     Login or Subscribe to read the rest of this story.